A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one… — Seth Godin Copy Share Image
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute,… — Seth Godin Copy Share Image
One way to sell a consumer something in the future is simply to get his or her permission in advance. — Seth Godin Copy Share Image
And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying… — Seth Godin Copy Share Image
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse. — Seth Godin Copy Share Image
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
