Consumers Quote by Seth Godin
“Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again”
About This Quote
Source Speech: Talk on Marketing and Innovation, Seth Godin, 2015
Excellence means creating new standards rather than merely fulfilling existing ones, shaping future expectations of quality.
In simple terms: Excellence is setting new standards, not just meeting old ones.
Key Takeaway
Innovate to raise expectations.
Themes
innovation
quality
leadership
standards
future-thinking
Mood
ambitious
forward-looking
challenging
Type
motivational
strategic
inspirational
When to use this quote
- product launch
- brand positioning
- customer experience
- strategic planning
Key Concepts
benchmarking
consumer perception
market disruption
Questions to Reflect On
- How can you balance raising standards with maintaining loyalty?
- What risks arise when redefining quality?
A Different Perspective
New standards can be hard to achieve and may alienate current customers.
