Accounts Quote by Seth Godin

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a…

— Phil Knight

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand is essentially a container for a customer’s complete experience with the product or company.

— Sergio Zyman

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you…

— Debbie Millman

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you.…

— Richie Norton

A brand is the promise of an experience.

— Alexander Isley

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But…

— Elon Musk

A brand is a person’s gut feeling about a product, service or organization

— Marty Neumeier

A brand is nothing but an expression of the consumer’s loyalty and trust.

— Phil Dusenberry