Behinds Quote by Elon Musk

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

“A “brand” identifies how you are unique and different. It is an attention-getter to help you stack up against your competitors. It also shares…

— Susan C. Young

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a…

— Phil Knight

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

Brand perception is a brand’s reality

— Laura Ries

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

— David F. D'Alessandro

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you…

— Debbie Millman

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or…

— Seth Godin

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

“The word “brand” has now taken an individualized and highly personalized shift toward how you are perceived in the minds of others.”

— Susan C. Young