The memory of how we work will endure beyond the products of our work. — Jonathan Ive Copy Share Image
The word design is everything and nothing. The design and the product itself are inseparable. — Jonathan Ive Copy Share Image
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. — Jonathan Ive Copy Share Image
Very often design is the most immediate way of defining what products become in people's minds. — Jonathan Ive Copy Share Image
We're very genuinely designing the best products that we can for people. — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my… — Jonathan Ive Copy Share Image
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance… — Jonathan Ive Copy Share Image
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking… — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is… — Jonathan Ive Copy Share Image
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products… — Jonathan Ive Copy Share Image
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the… — Jonathan Ive Copy Share Image
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a… — Jonathan Ive Copy Share Image
Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a… — Jonathan Ive Copy Share Image
Simplicity is somehow essentially describing the purpose and place of an object and product. — Jonathan Ive Copy Share Image
The goal of Apple is not to make money but to make really nice products, really great products. — Jonathan Ive Copy Share Image
When you do everything to make the very best product, it also means you're very focused on just a few products. — Jonathan Ive Copy Share Image
Objects and their manufacture are inseparable, you understand a product if you understand how it's made. — Jonathan Ive Copy Share Image
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care… — Jonathan Ive Copy Share Image
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy.… — Jonathan Ive Copy Share Image
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we… — Jonathan Ive Copy Share Image
My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you… — Jonathan Ive Copy Share Image
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an… — Jonathan Ive Copy Share Image
To design something really new and innovative you have to reject reason. — Jonathan Ive Copy Share Image
The most important thing is that you actually care, that you do something to the very best of your ability — Jonathan Ive Copy Share Image
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who… — Jonathan Ive Copy Share Image
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,… — Jonathan Ive Copy Share Image
The absence of clutter is just a clutter-free product. That's not simple. — Jonathan Ive Copy Share Image
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first… — Jonathan Ive Copy Share Image
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of… — Jonathan Ive Copy Share Image
I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. — Jonathan Ive Copy Share Image
It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm… — Jonathan Ive Copy Share Image
![“Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on…” quote by Jonathan Ive](https://sms4smile.com/quotes/img-quotes/b13/jonathan-ive-3015_apples_apple-was-very-close-to-bankruptcy-and-t_1983293.jpg)
