Apples Quote by Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

— Jonathan Ive

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's…

— Jonathan Ive

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

Apple stood for something and had a reason for being that wasn't just about making money.

— Jonathan Ive

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This…

— Lewis Schiff

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their…

— Tim Cook

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that…

— John Gruber