Apples Quote by Lewis Schiff

People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.

— Walt Mossberg

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to…

— Steve Jobs

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness…

— Bill Budge

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so…

— Steve Jobs

We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we…

— Jared Isaacman

Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the…

— Bill Gates

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence…

— Steve Jobs

Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job…

— Adam Lashinsky

Apple makes great hardware. The reality is, in the OS, we see things differently.

— B. Kevin Turner

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

— Steve Jobs

Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.

— Walt Mossberg