Apple Quote by John Sculley

Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to…

— John Sculley

People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.

— Walt Mossberg

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

All things can be done by every company in the world. Apple builds a phone, and so does Samsung. It's not about being different…

— Bhavish Aggarwal

Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job…

— Adam Lashinsky

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness…

— Bill Budge

“You may have an iPhone, for example, but its microchips are made by Apple’s biggest competitor—the Korean electronics company Samsung.”

— Euny Hong

I think Apple is a great device company.

— Jeffrey Bewkes

Apple's proven to be really good at taking what we're capable of with technology and making it useful and solve human problems.

— Evan Sharp

Apple has great marketing, among the best PR and marketing in the world.

— Ron Johnson

“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to…

— Yukari Iwatani Kane