“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford,… — Yukari Iwatani Kane Investing Copy Share Image
“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to… — Yukari Iwatani Kane Copy Share Image
“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost… — Yukari Iwatani Kane Copy Share Image
“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.” — Yukari Iwatani Kane Energy Copy Share Image
“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious… — Yukari Iwatani Kane Copy Share Image
“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the… — Yukari Iwatani Kane Business Copy Share Image
“If you don’t cannibalize yourself,” he used to say, “someone else will.” — Yukari Iwatani Kane Copy Share Image
“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many… — Yukari Iwatani Kane Copy Share Image
“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to… — Yukari Iwatani Kane Data Copy Share Image
“Cook was a seasoned businessman and arguably a better manager than Jobs.” — Yukari Iwatani Kane Better man Copy Share Image
“His stamina was so inhuman that some wondered if he was actually human. Cook worked twelve to fourteen hours a day but… — Yukari Iwatani Kane Copy Share Image
“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.” — Yukari Iwatani Kane Engineering Copy Share Image
“his sexual orientation was irrelevant. Cook had little personal time. He might as well have been married to Apple.” — Yukari Iwatani Kane Personal time Copy Share Image
“After years of incremental improvements by Microsoft, the release of Windows 95 brought Apple’s software superiority to a nearly complete end as… — Yukari Iwatani Kane Copy Share Image
“Cook could do more with a pause than Jobs ever could with a swear word.” — Yukari Iwatani Kane Swear word Copy Share Image
“Jobs expressed regret that he hadn’t been a better father. He wished he better understood his daughters.” — Yukari Iwatani Kane Children Copy Share Image
“One favorite place to go was BJ’s Restaurant and Brewhouse, which was so close that employees treated it like their private watering… — Yukari Iwatani Kane Copy Share Image
“Working for Cook required a thick skin and a shared sense of perfectionism. Cook was never satisfied with the status quo, and… — Yukari Iwatani Kane Status quo Copy Share Image
“The key, as Cook well knew, was to find a collective equilibrium. At one of the memorial services, he had talked about… — Yukari Iwatani Kane Memorial service Copy Share Image
“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.” — Yukari Iwatani Kane Business Copy Share Image
“Cook also tackled Apple’s monstrous inventory. The company had already started whittling it down, but Cook considered any inventory to be fundamentally… — Yukari Iwatani Kane Business Copy Share Image
“Apple never cared about anything other than increasing product quality and decreasing production cost,” Li Mingqi, a former Foxconn factory manager, told… — Yukari Iwatani Kane Copy Share Image
