Quote by Yukari Iwatani Kane

“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…

— Yukari Iwatani Kane

“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a…

— Yukari Iwatani Kane

“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits.…

— Yukari Iwatani Kane

“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.”

— Yukari Iwatani Kane

“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to…

— Yukari Iwatani Kane

“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the “hero.”

— Yukari Iwatani Kane

“guys were the rebels, man, the underdogs.”

— Yukari Iwatani Kane

“If you don’t cannibalize yourself,” he used to say, “someone else will.”

— Yukari Iwatani Kane

“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on…

— Yukari Iwatani Kane

“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed…

— Yukari Iwatani Kane

“Cook was a seasoned businessman and arguably a better manager than Jobs.”

— Yukari Iwatani Kane

“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”

— Yukari Iwatani Kane