Engineering Quote by Yukari Iwatani Kane

“a designer typically would be told what to do and say by the folks in manufacturing. At Apple it works the other way around.”

— Adam Lashinsky

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

Apple, of all the global tech companies, was the one that understood why artists make things.

— Jimmy Iovine

“As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described…

— Walter Isaacson

“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm.…

— Steve Jobs

“It was then I realized that I do give a shit about Apple—I started it and it is a good thing to have in…

— Walter Isaacson

“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . . . Apple…

— Walter Isaacson

“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies…

— Jessica Livingston

“The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very…

— Steve Jobs

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting…

— Steve Wozniak

When Apple started, it was adopted by architects, creatives and other sorts of cool kids.

— Ben Francis