Beauty Quote by Walter Isaacson

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away…

— Andy Hertzfeld

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting…

— Steve Wozniak

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“Apple’s products were conceived around a kitchen table that Ive had set up in the industrial design studio.”

— Yukari Iwatani Kane

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product…

— Walter Isaacson

It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of…

— Tim Cook

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really…

— Tony Fadell

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…

— John Sculley

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change…

— Tim Cook

“Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was ever wondering…

— Walter Isaacson