Apples Quote by Andy Hertzfeld

The Apple II was not designed like an ordinary product. It used crazy tricks everywhere

— Andy Hertzfeld

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting…

— Steve Wozniak

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but…

— Ron Johnson

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness…

— Bill Budge

The wonderful thing about Apple technology is just how intuitive it is.

— James Dyson

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning…

— Steve Wozniak

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

— Tim Cook

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really…

— Tony Fadell

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change…

— Tim Cook

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or…

— John Sculley