Apple Quote by Ron Johnson

Apple does a very good job of not letting its competitors know what it is working on, and Apple does a very good job…

— Adam Lashinsky

The goal of Apple is not to make money but to make really nice products, really great products.

— Jonathan Ive

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

Apple's proven to be really good at taking what we're capable of with technology and making it useful and solve human problems.

— Evan Sharp

People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.

— Walt Mossberg

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that…

— John Gruber

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.

— Arthur D. Levinson

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness…

— Bill Budge

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away…

— Andy Hertzfeld

I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah,…

— Paula Scher