““An unwillingness to stick a finger in the wind of customer requirements was one of Steve Jobs’s favorite tropes over the years. “When we first started Apple we really built the first computer because we wanted one,” he told Michael Moritz in the early 1980s for his book The Little Kingdom. It was a line that Jobs repeated over and over for decades. Twenty-five years later he stated, “We really do have the strong belief that we are building products for ourselves.””