“Consistency of message helps build customer loyalty. Clear messaging can also have a huge impact on the bottom line. “If there’s one… — Adam Lashinsky Copy Share Image
If you crave further confirmation that Silicon Valley is a magical place where magical thinking reigns, consider the tale of Roku, the… — Adam Lashinsky Copy Share Image
“The reason you have committees is that you have divided responsibilities,” Jobs said. “We don’t. At Apple you can figure out exactly who is… — Adam Lashinsky Copy Share Image
Groceries, TV shows, and shoes are a few categories Amazon has been willing to hang onto for years. — Adam Lashinsky Copy Share Image
Amazon has suffered quarters-long profit droughts. Alphabet has given its investors agita over profligate spending on non-core products. Microsoft's growth - if not its… — Adam Lashinsky Copy Share Image
Chip maker Nvidia is the new old thing, an overnight success story years in the making that is having its moment and then some. — Adam Lashinsky Copy Share Image
“George Blankenship, a top executive of Apple’s retail initiative when it began, explained the very real link between storytelling and driving demand.” — Adam Lashinsky Copy Share Image
Apple is a military-like command-and-control organization where people lower down in the organization manage up. They are constantly preparing their boss who may be… — Adam Lashinsky Copy Share Image
“The trick with selling breakthrough products is to explain them clearly.” — Adam Lashinsky Copy Share Image
Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the… — Adam Lashinsky Copy Share Image
As the finish line for 2017 begins to come into focus, I'm beginning to wonder what an Uber turnaround would look like. — Adam Lashinsky Copy Share Image
“Ive’s dreamy insistence on a stainless-steel bezel for iPhones and industrial-grade glass for iPads, for instance, paid off in a way that managers worried… — Adam Lashinsky Copy Share Image
“I always considered part of my job was to keep the quality level of people in the organizations I work with very high. That’s… — Adam Lashinsky Copy Share Image
Chinese companies, in their well-capitalized, rapidly growing, and surprisingly lightly regulated markets, have become global innovation leaders. — Adam Lashinsky Copy Share Image
“PC makers put crapware on their computers—antivirus software, subscription offers, and so on—precisely because the revenue is lucrative. Apple forgoes such opportunities time and… — Adam Lashinsky Copy Share Image
Innovation has its limits, of course, and Salesforce has proved adept at supplementing its growth with acquisitions, a tool long available to older rivals… — Adam Lashinsky Copy Share Image
“Blankenship described Tesla’s version, an obvious homage to Apple marketing, regarding how to sell its $150,000-plus Roadster. “Zero to sixty in 3.7 seconds,” he… — Adam Lashinsky Copy Share Image
