Apple Quote by Jeffrey Kluger
“As MBA professors endlessly tell their students, companies do best when they stick to what they do well. There's a reason Apple doesn't make blenders. There's a reason Haagen-Dazs doesn't sell meat. And there's a reason drug companies should focus on saving and improving lives - not jeopardizing them.”
About This Quote
Source Book: The Billionaire's Playbook, 2015
Specializing in core competencies leads to superior performance and avoids costly diversification.
In simple terms: Focus on what you do best.
Key Takeaway
Stick to your strengths.
Themes
strategy
focus
competence
risk management
industry specialization
Mood
cautious
analytical
Type
business
advisory
When to use this quote
- business planning
- career decisions
- product development
- investment choices
Key Concepts
core competency
comparative advantage
resource allocation
Questions to Reflect On
- Are you allocating resources to non‑core areas?
- How can you leverage your strengths without becoming stagnant?
A Different Perspective
Overemphasis on focus can cause missed opportunities in emerging markets.
