Apple Quote by Douglas Rushkoff

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so…

— Steve Jobs

If Apple has a flaw, it's the inability of the company to crush competition using the kind of aggressive tactics that companies like Microsoft…

— John C. Dvorak

Apple makes great hardware. The reality is, in the OS, we see things differently.

— B. Kevin Turner

That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to…

— Steve Jobs

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This…

— Lewis Schiff

Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.

— Walt Mossberg

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness…

— Bill Budge

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

— Steve Jobs

My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

— Steve Jobs

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't…

— Naveen Jain

Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the…

— Bill Gates

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years.…

— Steve Jobs