Always Quote by Bill Gates

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so…

— Steve Jobs

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This…

— Lewis Schiff

Apple makes great hardware. The reality is, in the OS, we see things differently.

— B. Kevin Turner

My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.

— Steve Jobs

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness…

— Bill Budge

Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.

— Walt Mossberg

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

— Steve Jobs

The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with…

— Douglas Rushkoff

Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.

— Om Malik

It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost…

— Tony Fadell

I've never owned an Apple product. I like the fact that PCs are open architecture and not locked down like Apple products. I feel…

— Oren Peli

It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's…

— Douglas Rushkoff