Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for… — Tim Cook Copy Share Image
It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future. — Tim Cook Copy Share Image
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you… — Tim Cook Copy Share Image
When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What… — Tim Cook Copy Share Image
I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's… — Tim Cook Copy Share Image
I see the Mac being a key part of Apple for the long term, and I see growth in the Mac for… — Tim Cook Copy Share Image
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and… — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share Image
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share Image
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share Image
Our goal has never been to make the most. It's always been to make the best. — Tim Cook Copy Share Image
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share Image
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share Image
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share Image
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share Image
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share Image
