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Apple Quote by Tim Cook

“When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.” quote by Tim Cook — Download Open image

“When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.”

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Apple Key Own Questions Society Technology

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Apple is this great American company that could have only happened here.

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I love museums. But I don't want to live in one.

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Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit…

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We have never said that we're perfect. We've said that we seek that. But we sometimes fall short.

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People who look at Apple's success and think we look at it as, 'Okay, great, we're done,' don't appreciate what's really going on here.

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