Apple Quote by Eddy Cue
“That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to extend ourselves to areas that we know very little about or don't have a lot of expertise in.”
About This Quote
Source Interview: Apple Executive Interview, 2018
Apple concentrates on its core competencies, avoiding ventures where it lacks expertise.
In simple terms: Focus on strengths, avoid weak areas.
Key Takeaway
Prioritize what you do best.
Themes
focus
strategy
expertise
Mood
strategic
pragmatic
Type
advice
insight
When to use this quote
- product development
- market entry
- resource allocation
- career planning
Key Concepts
core competencies
business strategy
Questions to Reflect On
- What are your core strengths?
- When should you expand beyond them?
A Different Perspective
Over‑specialization may miss innovative opportunities.
![“I expected higher prices for some books, but [there would be] flexibility for other books,” quote by Eddy Cue](https://sms4smile.com/quotes/img-quotes/1e0/eddy-cue-31004_book_i-expected-higher-prices-for-some-books_2412405.jpg)
