““If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want one,” he said. “And so what ended up happening was an education process. We needed to get in front of as many people as possible. So they’re walking by, and eventually one day they walk in. And then we get a chance to tell the story and we tell that story in a way that is respectful, helpful, friendly, and not pushy. It’s not about price. It’s about product.””
