Investing Quote by Walter Isaacson

“Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though,…

— Nicholas Ind

“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…

— Yukari Iwatani Kane

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

“The way you end any discussion at Apple is: ‘It’s the right thing for the product.’ If you bring the data that proves that,…

— Adam Lashinsky

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

“The goal of the Apple stores was to appeal to non-Macintosh customers,”

— Adam Lashinsky

“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies…

— Jessica Livingston

“The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly…

— Walter Isaacson

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers…

— Tim Cook

“The key to a competitive edge in a market-oriented industry is to understand consumers’ buying decisions better than the competition, and to strive continually…

— Greg Thain