“Look, Steve, you’re my best friend, and Apple is your company. I’ll do whatever you want.” — Walter Isaacson Copy Share Image
“We need to be the company that manages your relationship with the cloud—streams your music and videos from the cloud, stores your… — Walter Isaacson Copy Share Image
“south of Golden Gate Park, and he took a job working for a finance company as a “repo man,” picking the locks… — Walter Isaacson Copy Share Image
“They got an apartment in the Sunset District facing the Pacific, just south of Golden Gate Park, and he took a job… — Walter Isaacson Copy Share Image
“This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its… — Walter Isaacson Copy Share Image
“Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was… — Walter Isaacson Copy Share Image
“His values were much aligned with mine. He emphasized that you should never start a company with the goal of getting rich.… — Walter Isaacson Copy Share Image
“His goal was to be vigilant against " the bozo explosion" that leads to a company's being larded with second rate talent:… — Walter Isaacson Copy Share Image
“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . .… — Walter Isaacson Copy Share Image
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates… — Walter Isaacson Copy Share Image
“Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does,… — Walter Isaacson Copy Share Image
“Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now.… — Walter Isaacson Copy Share Image
“He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you… — Walter Isaacson Copy Share Image
On Startups: "I hate it when people call themselves "entrepreneurs" when what they're really trying to do is launch a startup and… — Walter Isaacson Copy Share Image
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company,… — Walter Isaacson Copy Share Image
“But for the time being the personality clashes were manageable, mainly because the company was doing so well.” — Walter Isaacson Copy Share Image
“I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you… — Walter Isaacson Copy Share Image
You should never start a company with the goal of getting rich. Your goal should be making something you believe in and… — Walter Isaacson Copy Share Image
“The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We… — Walter Isaacson Copy Share Image
“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will,"… — Walter Isaacson Copy Share Image
“I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates… — Walter Isaacson Copy Share Image
Yeah, I think that his great creation was not any one product but a company in which creativity was connected to great… — Walter Isaacson Copy Share Image
“What was remarkable was that associating with a computer and electronics company was the best way for a rock band to seem… — Walter Isaacson Copy Share Image
“he never finished any of the works he began because, so sublime was his idea of art, he saw faults even in the things… — Walter Isaacson Copy Share Image
He had the attitude that he could do anything, and therefore so can you. He put his life in my hands. So that made… — Walter Isaacson Copy Share Image
But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened… — Walter Isaacson Copy Share Image
“Jobs's intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions.… — Walter Isaacson Copy Share Image
“Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity… — Walter Isaacson Copy Share Image
“You have to remain critically vigilant.” Question every premise, challenge conventional wisdom, and never accept the truth of something merely because everyone else views… — Walter Isaacson Copy Share Image
“in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs’s girlfriend at Homestead High,… — Walter Isaacson Copy Share Image
“The last time there was this much excitement about a tablet, it had some commandments written on it.” — Walter Isaacson Copy Share Image
“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have… — Walter Isaacson Copy Share Image
“There was a key lesson for innovation: Understand which industries are symbiotic so that you can capitalize on how they will spur each other… — Walter Isaacson Copy Share Image
