Business Quote by Walter Isaacson
““His values were much aligned with mine. He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.” Markkula””
About This Quote
Source Book: Steve Jobs by Walter Isaacson, 2011
True fulfillment comes from building lasting, purpose‑driven ventures rather than chasing wealth.
In simple terms: Build for purpose, not profit.
Key Takeaway
Focus on lasting impact.
Themes
purpose
entrepreneurship
values
legacy
Mood
inspired
reflective
Type
advice
philosophical
When to use this quote
- startup founding
- product development
- team building
- ethical decision‑making
Key Concepts
intrinsic motivation
mission‑driven business
long‑term thinking
Questions to Reflect On
- What purpose drives your work?
- How can profit support, not replace, your mission?
A Different Perspective
Wealth can still motivate, risking mission drift.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)