Innovation Quote by Walter Isaacson

“The ‘Innovator’s Dilemma’ doesn’t exist at Apple,” he said, referring to Clay Christensen’s popular book about how big companies fail to anticipate the next…

— Adam Lashinsky

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies…

— Jessica Livingston

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations. —Steve Jobs,…

— Marie Force

“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”

— Yukari Iwatani Kane

“In his Apple office, 1982: Asked if he wanted to do market research, he said, “No, because customers don’t know what they want until…

— Walter Isaacson

“Apple says, 'If i ain't broke, say it's obsolete, change the way it looks, and sell it again.”

— Jonathan Cupak

“nowadays sound embarrassing. Jobs wanted Apple “to become a wonderful consumer products company,” Sculley wrote. “This was a lunatic plan. . . . Apple…

— Walter Isaacson

Any products associated with a Apple are going to win. The people who make the Apple products are going to win.

— Redfoo

“The way you end any discussion at Apple is: ‘It’s the right thing for the product.’ If you bring the data that proves that,…

— Adam Lashinsky

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is…

— Douglas Rushkoff

“Why do you think Apple can become the first trillion dollar company in history, not because they can innovate, but because they can abuse…

— Abhijit Naskar