Always believe Quote by Eddy Cue
“People will pay for great services. They said they wouldn't pay 99 cents for a song but they did. We've always believed that. When you go to work, you don't work for free; nobody works for free. Nobody can say, "I want to work for free." Nobody says that.”
About This Quote
Source Interview: Apple Executive Interview, 2015
People will pay for valuable services, even if they initially resist paying a small amount.
In simple terms: People pay for good services, even if they doubt it.
Key Takeaway
Offer quality and price accordingly.
Themes
value
pricing
consumer behavior
business strategy
market perception
Mood
pragmatic
realistic
Type
business
marketing
When to use this quote
- launching new products
- pricing strategy
- customer acquisition
- subscription services
Key Concepts
economics
psychology
pricing models
Questions to Reflect On
- How can you demonstrate value to hesitant customers?
- What pricing models best match your service?
A Different Perspective
Some consumers may still resist paying any amount for digital goods.
![“I expected higher prices for some books, but [there would be] flexibility for other books,” quote by Eddy Cue](https://sms4smile.com/quotes/img-quotes/1e0/eddy-cue-31004_book_i-expected-higher-prices-for-some-books_2412405.jpg)
