Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user… — John Sculley Copy Share Image
Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other… — John Sculley Copy Share Image
The real challenge is not to get people to remember more, but to get them to understand better. We're just now beginning… — John Sculley Copy Share Image
Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was… — John Sculley Copy Share Image
Apple is so focused on its vision that it does things in a very careful, deliberate way. — John Sculley Copy Share Image
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking… — John Sculley Copy Share Image
I believe that crisis really tends to help develop the characer of an organisation. — John Sculley Copy Share Image
There are just moments when all the stars are aligned for breakthrough products. — John Sculley Copy Share Image
The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,… — John Sculley Copy Share Image
Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with… — John Sculley Copy Share Image
Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker. — John Sculley Copy Share Image
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. — John Sculley Copy Share Image
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or… — John Sculley Copy Share Image
When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was… — John Sculley Copy Share Image
It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. — John Sculley Copy Share Image
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. — John Sculley Copy Share Image
![“Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.” quote by John Sculley](https://sms4smile.com/quotes/img-quotes/2f4/john-sculley-9738_apples_steve-jobs-and-i-spent-months-getting-to_1339471.jpg)
