Apple Quote by John Sculley

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really…

— Tony Fadell

“He overtly thinks about the simplicity of Apple’s design and attention to detail. “We are primarily about building a really pure user experience that…

— Adam Lashinsky

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together…

— Jonathan Ive

As a company itself, Apple is very easy to understand. They're really not a complex company.

— John Gruber

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design…

— Steve Jobs

We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we…

— Jared Isaacman

“As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described…

— Walter Isaacson

“love it when you can bring really great design and simple capability to something that doesn’t cost much,” he said as he pointed out…

— Walter Isaacson

I really believe I know why my designs were better than any other human being, but I don't want to take credit for starting…

— Steve Wozniak

That's the great thing about Apple: it's very focused on the things that we know how to do very well and not try to…

— Eddy Cue

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away…

— Andy Hertzfeld

Apple makes great hardware. The reality is, in the OS, we see things differently.

— B. Kevin Turner