Good thing Quote by Walter Isaacson

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very…

— Steve Jobs

“Look, Steve, you’re my best friend, and Apple is your company. I’ll do whatever you want.”

— Walter Isaacson

“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”

— Yukari Iwatani Kane

“AN APPLE CAN MAKE YOU WISE.”

— DAVE SANTI

“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm.…

— Steve Jobs

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

The first Apple was just a culmination of my whole life.

— Steve Wozniak

“Even a good apple has a fighting chance”

— Stephen Shaw

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And…

— Steve Jobs

“really don’t apply to Apple’s culture.” Levitt later”

— Walter Isaacson

“Because people aren't always as they seem and the moral of the story is the apple isn't always sweet.”

— Jasmine Sandozz