Business Quote by Yukari Iwatani Kane

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside…

— Steve Jobs

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…

— Jonathan Ive

It's a special person - and personality - who can lead a start-up to soaring success and sustain that success for the long term.…

— Marcus Buckingham

“Apple storytelling initially is high concept, telling customers not what they want to buy but what kind of people they want to be. This…

— Adam Lashinsky

“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”

— Yukari Iwatani Kane

Apple stood for something and had a reason for being that wasn't just about making money.

— Jonathan Ive

“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal,…

— Walter Isaacson

There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to…

— Danny Boyle

“Apple at the core, its core value, is that we believe that people with passion can change the world for the better. … And…

— Steve Jobs

Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama,…

— Laura Sydell

“lust for Apple-branded goods has given the company its”

— Scott Galloway