Apple Quote by Scott Galloway
““lust for Apple-branded goods has given the company its””
About This Quote
Source Book: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, 2017
The strong desire for Apple products has become a defining characteristic of the brand.
In simple terms: Apple's brand drives intense consumer desire.
Recognize brand influence.
Themes
Mood
Type
When to use this quote
- advertising
- product design
- social media influence
- consumer education
Key Concepts
Questions to Reflect On
- Why are you drawn to this brand?
- How does branding affect your choices?
Brand obsession can limit critical thinking.