“Working for Cook required a thick skin and a shared sense of perfectionism. Cook was never satisfied with the status quo, and he rarely doled out praise.” — Yukari Iwatani Kane Copy Share Image
“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would… — Yukari Iwatani Kane Copy Share Image
“Before the iPod, iPhone, and iPad, Apple’s products had been primarily purchased by Apple fans, designers, and other discerning users willing to pay a… — Yukari Iwatani Kane Copy Share Image
“Cook was a methodical and efficient CEO. Unlike Jobs, who seemed to operate on gut, Cook demanded hard numbers on projected cost and profits.… — Yukari Iwatani Kane Copy Share Image
“We don’t spend a lot of energy on old technologies. We spend a lot of energy where the vectors are going.” — Yukari Iwatani Kane Copy Share Image
“In a strange way, Samsung was legitimized by Apple’s attacks. The iPhone maker deemed the competition from the Galaxy to be serious enough to… — Yukari Iwatani Kane Copy Share Image
“The company traditionally shied away from celebrities because it considered its products to be the star, or in Apple’s inside lingo, the “hero.” — Yukari Iwatani Kane Copy Share Image
“If you don’t cannibalize yourself,” he used to say, “someone else will.” — Yukari Iwatani Kane Copy Share Image
“Watching Cook and his team that day, it was impossible not to recall the absolute mastery that Jobs had displayed so many times on… — Yukari Iwatani Kane Copy Share Image
“Tim Cook was a master of spreadsheets, not innovation. Since Cook had taken charge, legions of young MBAs had been hired to help feed… — Yukari Iwatani Kane Copy Share Image
“Cook was a seasoned businessman and arguably a better manager than Jobs.” — Yukari Iwatani Kane Copy Share Image
“His stamina was so inhuman that some wondered if he was actually human. Cook worked twelve to fourteen hours a day but insisted he… — Yukari Iwatani Kane Copy Share Image
