Marketing Quote by Adam Lashinsky

“Apple is well connected to its fan and professional user base and it does use research to generate insights into customer behaviour. Interestingly though,…

— Nicholas Ind

“Corporate & personal branding both require storytelling to be captivating. Stories provide context, meaning & the opportunity for relationship.”

— Ryan Lilly

One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new…

— Kabir Sehgal

“If you went back to the year 2000 and you looked at Apple, most people knew one thing about Apple products: They didn’t want…

— Adam Lashinsky

“great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That’s a…

— Gary Vaynerchuk

“Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal,…

— Walter Isaacson

Consumers want products that tell stories, have magic, and inspire.

— Yves Behar

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you…

— Tom Robbins

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“Sellers know this and take advantage of it. The biggest magician in selling a feeling is Apple. They sell a perceived status with their…

— Zoe McKey

Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with…

— Steve Hayden

Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.

— Amy Pascal