Brands Quote by Amy Pascal
“Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.”
About This Quote
Source Speech: 2018, Cannes Lions International Festival of Creativity
Brands should shift from telling stories to building platforms where audiences co‑create content.
In simple terms: Brands as storybuilders, not storytellers.
Key Takeaway
Enable community co‑creation for lasting impact.
Themes
marketing
collaboration
community
innovation
Mood
strategic
optimistic
Type
business
creative
When to use this quote
- product launches
- social media campaigns
- brand communities
- content hubs
Key Concepts
brand strategy
user‑generated content
co‑creation
Questions to Reflect On
- How can you guide community contributions without stifling them?
- What tools support collaborative storytelling?
A Different Perspective
Maintaining brand voice can be harder with open participation.
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