Yves Behar

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often…

— Yves Behar

My mantra is: 'Good design accelerates the adoption of new ideas.'

— Yves Behar

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

— Yves Behar

The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative…

— Yves Behar

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay,…

— Yves Behar

An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my…

— Yves Behar

To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is…

— Yves Behar

I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an…

— Yves Behar

Designers have a responsibility to show the future as they want it to be - or at least as it can be,…

— Yves Behar

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and…

— Yves Behar

“Advertising is the price companies pay for being unoriginal.”

— Yves Behar

If you don't love something, it's not functional, in my opinion.

— Yves Behar

The best design work is really done when you spend more time with people, when you have the opportunity to be of…

— Yves Behar

Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.

— Yves Behar

Design needs a new relationship with the world, one that is more focused on our planet's needs.

— Yves Behar

Consumers want products that tell stories, have magic, and inspire.

— Yves Behar

What I learned from my years in Silicon Valley is that design can have a primary role in how a business is…

— Yves Behar

Design is a tool that either allows us to create new markets or disrupt existing ones.

— Yves Behar

You can't do good work on a short-term contract. You need to be engaged over a period of time.

— Yves Behar

Part of my life is spent designing in urban centers, and part of my life has been spent in factories. But the…

— Yves Behar

Steve Jobs changed my life. He also changed the life of every designer.

— Yves Behar

I've been influenced by some of the greatest designers. Charles Eames. And Bruno Munari in the '50s in Italy - when they…

— Yves Behar