Calm Quote by Yves Behar

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…

— Yves Behar

My mantra is: 'Good design accelerates the adoption of new ideas.'

— Yves Behar

I want to work on things that aren't self-evident, to propose things that are radically different and game-changing.

— Yves Behar

The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to…

— Yves Behar

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you…

— Yves Behar

An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a…

— Yves Behar

To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as…

— Yves Behar

I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as…

— Yves Behar

Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just…

— Yves Behar

The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology.…

— Yves Behar

“Advertising is the price companies pay for being unoriginal.”

— Yves Behar

If you don't love something, it's not functional, in my opinion.

— Yves Behar