Agency Quote by Yves Behar
“When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.”
About This Quote
Source Interview: Design Talk with Yves Behar, 2015
People often compare themselves to iconic brands, but true innovation requires the mindset and commitment of the brand's founder, not just the brand name.
In simple terms: Copying a brand isn’t enough; you must adopt its visionary drive.
Key Takeaway
Embrace the founder’s mindset, not just the brand.
Themes
innovation
leadership
brand identity
entrepreneurship
Mood
challenging
inspirational
realistic
Type
advice
motivational
philosophical
When to use this quote
- startup pitch
- product launch
- brand rebranding
- team building
Key Concepts
design thinking
visionary leadership
risk tolerance
Questions to Reflect On
- Are you willing to adopt the habits of a pioneering leader?
- What does “being the Steve Jobs” mean for your daily work?
A Different Perspective
Many lack the discipline and risk appetite of a true visionary.
![“Having made up my mind, I went to see Steve [Jobs]. I brought a hand-drawn sketch with me, and I said, "Please make something like this." He said, "Don't show me such an ugly design sketch." But he also said, "You've got the right idea. I totally agree that the time has come when we can make the…” quote by Masayoshi Son](https://sms4smile.com/quotes/img-quotes/b17/masayoshi-son-4119_agree_having-made-up-my-mind-i-went-to-see-ste_1892771.jpg)
![“We have no clear ideas of the agency of [demonic] spirits, nor is it necessary. The Scripture says little to satisfy our curiosity; but tells us plainly that he is always watching us, and desiring to sift us as wheat. I believe we give him no more than his due, when we charge him with having a…” quote by John Newton](https://sms4smile.com/quotes/img-quotes/c75/john-newton-6629_abundance_we-have-no-clear-ideas-of-the-agency-of_2907.jpg)
