Quote by Kim Malone Scott

“a designer typically would be told what to do and say by the folks in manufacturing. At Apple it works the other way around.”

— Adam Lashinsky

“According to Inside Apple, Steve Jobs practiced dozens of times before a big presentation, staging and rehearsing so that nothing was left to chance.”

— Bill McGowan

“This is the first place I have worked that is going to change the world,” Blankenship said, taking a jab at the sometimes trivial…

— Ashlee Vance

“Steve’s talked about the goal of Apple, and the goal of Apple is not to make money but to make really nice products, really…

— Adam Lashinsky

“If Apple is going to succeed, he told me, we’re going to win on innovation. And you can’t win on innovation unless you have…

— Walter Isaacson

I mean, some people say, 'Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.' And, you know, I…

— Steve Jobs

“Do What Steve Jobs Did, Not What He Said”

— Cal Newport

“Despite his famously hearty laugh and cheerful public persona, he is capable of the same kind of acerbic outbursts as Apple’s late founder, Steve…

— Brad Stone

“If you choose the right people with the right values and remain in sync with them, you will play beautiful jazz together. If you…

— Ray Dalio

“Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so that they…

— Walter Isaacson

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder,…

— Tim Cook

“Look, Steve, you’re my best friend, and Apple is your company. I’ll do whatever you want.”

— Walter Isaacson