Quote by Kim Malone Scott
““In Managing at Apple, we often played a video of Steve explaining his approach to giving criticism. He captured something very important: “You need to do that in a way that does not call into question your confidence in their abilities but leaves not too much room for interpretation … and that’s a hard thing to do.””
![“When the Mac first came out, Newsweek asked me what I [thought] of it. I said: Well, it's the first personal computer worth criticizing. So at the end of the presentation, Steve came up to me and said: Is the iPhone worth criticizing? And I said: Make the screen five inches by eight inches, and…” quote by Alan Kay](https://sms4smile.com/quotes/img-quotes/511/alan-kay-7358_computer_when-the-mac-first-came-out-newsweek-ask_2903415.jpg)
![“There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.” quote by Danny Boyle](https://sms4smile.com/quotes/img-quotes/737/danny-boyle-3499_apples_there-is-a-steve-jobs-that-apple-would-l_2042804.jpg)
