When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. — Yves Behar Copy Share Image
Steve Jobs changed my life. He also changed the life of every designer. — Yves Behar Copy Share Image
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If… — Yves Behar Copy Share Image
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. — Yves Behar Copy Share Image
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to… — Yves Behar Copy Share Image
When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you… — Yves Behar Copy Share Image
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a… — Yves Behar Copy Share Image
To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as… — Yves Behar Copy Share Image
I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as… — Yves Behar Copy Share Image
Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just… — Yves Behar Copy Share Image
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology.… — Yves Behar Copy Share Image
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same… — Yves Behar Copy Share Image
Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm. — Yves Behar Copy Share Image
Design needs a new relationship with the world, one that is more focused on our planet's needs. — Yves Behar Copy Share Image
