Attainable Quote by Yves Behar
“The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.”
About This Quote
Source Interview: TED Talk on Design and Sustainability, 2015
Low‑price products often receive less R&D funding, making it hard to innovate sustainably; yet achieving affordable sustainability requires even more investment, creating a paradox for businesses.
In simple terms: Cheap items get less innovation, but making them green needs more money.
Key Takeaway
Invest in sustainable tech even for low‑cost markets.
Themes
innovation
affordability
sustainability
business strategy
Mood
thoughtful
challenging
Type
strategic
inspirational
When to use this quote
- startup budgeting
- product development
- mass market rollout
- green tech funding
Key Concepts
economics
design thinking
environmental impact
Questions to Reflect On
- How can companies balance profit with affordable green innovation?
- What incentives could encourage investment in low‑cost sustainable products?
A Different Perspective
Higher costs may deter profit‑driven firms from pursuing low‑price sustainability.
