Customer Quote by Ed Catmull
““Instead of talking about whether it’s easier to lower a price than raise it, we should have been addressing more substantive issues such as how to meet the expectations of customers and how to keep investing in software development so that the customers who did buy our product could put it to better use.””
About This Quote
Source Interview: Pixar Leadership Talk, 2012
Focus on delivering value and investing in product quality rather than short‑term price tactics.
In simple terms: Prioritize customer value and development over price cuts.
Key Takeaway
Invest in software and meet customer expectations.
Themes
customer focus
product development
pricing strategy
Mood
strategic
analytical
Type
business
leadership
When to use this quote
- product launch
- sales negotiations
- budget planning
- customer onboarding
Key Concepts
value creation
investment
expectations
Questions to Reflect On
- How can we balance price and value?
- What investments drive long‑term customer success?
A Different Perspective
Price changes alone may not solve deeper market challenges.
