Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be… — Yves Behar Copy Share Image
When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task. — Yves Behar Copy Share Image
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If… — Yves Behar Copy Share Image
I want to work on things that aren't self-evident, to propose things that are radically different and game-changing. — Yves Behar Copy Share Image
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to… — Yves Behar Copy Share Image
When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you… — Yves Behar Copy Share Image
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a… — Yves Behar Copy Share Image
To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as… — Yves Behar Copy Share Image
I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as… — Yves Behar Copy Share Image
Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just… — Yves Behar Copy Share Image
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology.… — Yves Behar Copy Share Image
