In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as… — David Ogilvy Copy Share Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to… — David Ogilvy Copy Share Image
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the… — David Ogilvy Copy Share Image
The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written… — David Ogilvy Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Copy Share Image
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If… — David Ogilvy Copy Share Image
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?" — David Ogilvy Copy Share Image
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not… — David Ogilvy Copy Share Image
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable. — David Ogilvy Copy Share Image
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Copy Share Image
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor.… — David Ogilvy Copy Share Image
It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
