Agency Quote by David Ogilvy
“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.”
About This Quote
Source Speech: Internal Agency Meeting, 1970s
Learning must be ongoing for all staff, not just newcomers, to enhance client value.
In simple terms: Everyone should keep learning to help clients better.
Encourage continuous staff development.
Themes
Mood
Type
When to use this quote
- onboarding
- skill workshops
- performance reviews
- client projects
Key Concepts
Questions to Reflect On
- How can we balance workload with ongoing learning?
- What incentives motivate staff to keep learning?
May overlook individual capacity for constant training.