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Agency Quote by David Ogilvy

“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.” quote by David Ogilvy
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“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.”

David Ogilvy

About This Quote

Source Speech: Internal Agency Meeting, 1970s

Learning must be ongoing for all staff, not just newcomers, to enhance client value.

In simple terms: Everyone should keep learning to help clients better.

Key Takeaway

Encourage continuous staff development.

Themes

learning professional growth client service

Mood

motivational pragmatic

Type

advice leadership

When to use this quote

  • onboarding
  • skill workshops
  • performance reviews
  • client projects

Key Concepts

continuous improvement knowledge sharing

Questions to Reflect On

  • How can we balance workload with ongoing learning?
  • What incentives motivate staff to keep learning?
A Different Perspective

May overlook individual capacity for constant training.

3.7 out of 5 (10 ratings)

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