I never assign a product to a writer unless I know that he is personally interested in it. Every time I have… — David Ogilvy Copy Share Image
Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby. — David Ogilvy Copy Share Image
Encourage innovation. Change is our lifeblood, stagnation our death knell. — David Ogilvy Copy Share Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you… — David Ogilvy Copy Share Image
It follows that unless your headline sells your product, you have wasted 90 percent of your money... — David Ogilvy Copy Share Image
Nobody has ever built a brand by imitating somebody else's advertising. — David Ogilvy Copy Share Image
If you can’t advertise yourself, what hope do you have of advertising anything else? — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
