Baby Quote by David Ogilvy
“Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.”
About This Quote
Source Book: Ogilvy on Advertising, David Ogilvy, 1983
He notes that headlines become stronger when they include emotionally charged words like “darling” or “fear.”
In simple terms: Emotional words boost headline impact.
Key Takeaway
Use emotion in headlines.
Themes
advertising
copywriting
emotion
communication
Mood
strategic
creative
Type
persuasive
analytical
When to use this quote
- marketing campaigns
- social media posts
- brand messaging
- content creation
Key Concepts
psychology of persuasion
language impact
Questions to Reflect On
- Which emotions resonate with your audience?
- How to balance emotion and clarity?
A Different Perspective
Overuse can feel manipulative.
