Because Quote by Jennifer Lee

Headline writing is an art form.

— Jennifer Lee

Every headline in the paper, I don't write them. My story's inside the paper, not the headline.

— Charles Oakley

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

If you are going to emphasize certain words in the headline, be sure that they are the words that say something.

— John Caples

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted…

— David Ogilvy

Newspapers are so boring. How can you read a newspaper that starts with a 51-word lead sentence?

— Jimmy Breslin

Do not try to make your headline so short that it fails to express your idea properly. It's more important to say what you…

— John Caples

Books are peculiar. When you write one, you also have to find things that make headlines.

— Luca Toni

The newspaper is, in fact, very bad for one's prose style. That's why I gravitated towards feature stories where you get a little more…

— Tom Wolfe

Writing is hard work. Generating stories that catch people's attention and holding it are very difficult.

— David Ogden Stiers

I think the hardest part of writing anything is getting exposition out easily, without hitting people over the head with it.

— Jillian Bell

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

— John Caples